“But Can You Wear It All?”
Campaign Design
This campaign project aims to promote the Clean Recycling Initiative, focusing on the younger demographic to enhance awareness regarding the conscious acquisition of new clothing in daily life.
The Clean Recycling Initiative is a non-profit organization focused on sustainable recycling practices in the textile industry. It offers a global platform for managing textile waste from manufacturers and households through clean, chemical-free processes that avoid creating microplastics or carbon footprints.
So, what's the issue?
The challenge with the Clean Recycling Initiative campaign is that many young people are unaware of the environmental impact of their clothing choices and the importance of conscious consumption. The fast fashion industry often overshadows sustainable practices, making it difficult for the initiative to effectively reach and engage this demographic. Without a compelling message or relatable approach, the campaign risks failing to capture the attention and interest of younger audiences, who may feel disconnected from sustainability efforts.
How can I solve the problem?
To tackle this, I designed a vibrant and engaging campaign that resonates with the younger demographic while promoting the Clean Recycling Initiative. By using eye-catching visuals, relatable messaging, and interactive social media elements, I aimed to make sustainability feel accessible and relevant to their daily lives. The campaign emphasizes the importance of conscious acquisition and recycling of clothing through engaging storytelling and community-driven activities. This approach not only raises awareness but also encourages young people to actively participate in sustainable practices, fostering a sense of ownership and responsibility towards their environmental impact.
